Brussels has been chosen for the kick-off presentations for two main reasons, firstly due to the fact that according to the Second National Development Plan the sector could benefit from EU-funds and secondly in order to promote it towards representatives of a country which is actively investing in Hungary. The geographical location of the country, our numerous thermal spas, our medical staff’s high expertise dooms Hungary to become a thermal tourism center in Europe. As it was highlighted by several speakers, a well targeted, carefully planned investment should flow into the sector to develop the most crucial fields: to master skills, provide vocational training and improve infrastructure. To this end, the roadshow’s kickoff event was held in Brussels with high representatives on board from the related national organizations and offices. Participants were welcomed and the morning panel was opened by Mr Ferenc ROBAK, Hungarian Ambassador. In his presentation Mr Istvan UJHELYI, Secretary of State (Ministry of Local Government and Regional Development) focused on the trends and perspectives of investment in thermal tourism. Dr Akos NIKLAI, Chairman of the Hungarian National Tourist Office gave an overview on the most remarkable results of business activities, recent developments. Mr Gyorgy RETFALVI, CEO of ITD Hungary, pinpointed why Hungary is an ideal location for FDI and which sectors attract foreign capital the most, providing more detailed facts and figures in tourism. Mr Adam RUSZINKO, Consultant to the National Development Agency, was drafting ways to the audience how the competitiveness of the Hungarian spa tourism could be strengthened and what strategy the state established to promote this potentially leading sector so that it can even more effectively contribute to economic growth at national level. In the afternoon session cities and spas raised appetite with their demos to visit Hungary and spend healthy but at the same time relaxing holiday ensured by our spas’ various services.